50 Cents Failure

Conceptual / Performance Art

Plateforme, Paris.

Role: Ideate, Perform & Event Planning

Duration: 2 Months (2017)


Gig Economy is strongly affecting our world, making temporary positions common where organizations increasingly contract for short-term engagements. In this context, failures, rejections, uncertainty and the automatization of jobs is becoming increasingly prevalent.


We developed a performance piece in this context. We asked people to send us their rejections/ failures* and in return, we gave them a certificate and 50 cents.


Our aim is to reveal Gig Economy, the way it functions, its effects and making failure a common experience, a specific feature of human work.

© 2018. Design & Development by Kuldeep.