Content
IOS App: Artificial Intelligence
A.I. Hackathon, Verizon
Role: Ideation, Wireframe, UI/UX and Graphics
Duration: 3 Months (2018)
Idea:
Current mode of content discovery works either by we calling for it or the classified A.I. system where liking/ disliking the content lead to an A.I. getting trained. We aimed to change this to a recommendation system where the user may not need to call out for a content, and the human input required for the A.I. to get trained is minimal.
Content is a mobile application that provides you with the best content discovery and recommendation for the real time needs. It works by collecting the subconscious input data from the user with the environmental context. Machine learning (AI) is used as a tool to make meaning of the data.
Machine Learning + Psychoanalysis + Minimal Input
=
Redefining the word “Personal” and Better recommendation.
Core:
How are you really feeling?
Subconscious vs Conscious Data
Environmental vs Historical.
Takes in count the current environment and
not just the history to recommended.
Makes every user unique and special.
Keeps the user engaged.
Process:
Select
Data
The user selects three buttons out of nine in the app
The pattern is the conscious input but the A.I. takes in the time taken between each pressing as the data, which is the subconsciousdata.
Like/Dislike
The app then puts forward few recommendations which the user is supposed to like or dislike.
Neural Network
Ready
Data from the previous steps is merged with location, calendar events, time of the day & weather. This leads to the neural network
getting trained.
Once the neural network is trained, user only needs to open the app, select three buttons and it will have the best content.
Target Audience:
Age:
30 - 45
Occupation:
Bussiness/Job
Daily Activity:
Lot of travelling and visiting
new countries.
Curious about different
cultures and art scenes around the world.
"I wish to explore local music of the cities where I am traveling"
Age:
18-28
Occupation:
Student
Daily Activity:
Studying and commuting to school.
The communitng time ranges from half hour to three hours per day.
"I need an uninterrupted play of new music while I am commuting everday"
Age:
22 - 35
Occupation:
Freelancer
Daily Activity:
Working and going out with friends.
Spending time alone with music/reading/ watching videos.
"I want art and reading content handpicked for me"
Site Map:
Wireframe Prototyping, User Testing:
Final Wireframe:
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Style Guide:
Color
#55FFC3
#1D1D67
#00000
Font
Key words for the style guide: Explore, Fresh, Artificial Intelligence.
UI:
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